Search Engine Optimization is the process of making your website more visible in search engine results. When a user types a phrase in the Google search box, Google will order the search results based on how well the content of each web page matches the requested phrase, and Google’s perceived importance of the website page. Search Engine Optimization focuses on improving the content of your website to better match users’ searches, making your website content easy for search engines to find, and improving your website’s perceived importance. Moving your website up in the search engine results through search engine optimization will increase the number of visitors to your website.
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