Tag Archives: internet marketing

What is the Difference Between Google Adwords and Google Adsense?

While Google Adwords and Google Adsense both control online advertising, their functions are quite different. Google Adwords is used by the business owner who wants to advertise online. Google Adsense is used by the website owner who wants to earn … Continue reading

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What is Pay Per Click (PPC)?

Pay per click (PPC) is internet marketing where the advertiser pays only when users click on the advertisement. Google AdWords, Yahoo Search Marketing (YSM), and Micrsoft adCenter use PPC advertising. Continue reading

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